Syllabus (BUSINESS ADMINISTRATION)

Course Type: MAJ-12

Semester: 7

Course Code: BBBAMAJ12T

Course Title: Major Elective- Marketing Management/Human Resource Management/Financial Management/Logistics and Supply Chain Management/Information System/

(L-P-Tu): 5-0-1

Credit: 6

Practical/Theory: Theory

Course Objective: The major objective of this course is to develop students’ understanding of the buying process of consumer and the various factors that influence the buying process. This course focuses on the key player in the field of marketing i.e., consumer. This paper helps to make a clear understanding about the behavioural characteristics of a consumer, how he takes decision, ways to form attitudes, purchase decision making and so on. 

Learning Outcome: he course of Consumer Behaviour aims at enabling students to understand the process of consumer behaviour, issues and dimensions, various internal and external factors that influence consumer behaviour and to apply this understanding to the development of marketing strategy.

Elective: Marketing Management

Elective Paper 1: Consumer Behaviour

(6 Credits)

Course Content

Unit 1: Consumer Behaviour (Lectures: 10)

Definition, Nature, characteristics, Scope, Relevance & Application; Importance of consumer behaviour in marketing decisions; Consumer Vs Industrial Buying Behaviour and Market segmentation and Bases for Market Segmentation.

Unit 2: Individual Influences on Consumer Behaviour (Lectures: 17)

Consumer motivation: nature, process and sources of consumer motivations. Consumer learning: concept and sources of consumer learning; learning and consumer memory. Consumer perception: nature and process of perception. Personality: nature and types of consumer personality. Consumer personality and brand personality congruence. Consumer attitudes: nature and functions of attitudes; attitude components: component consistency among cognitive, affective and behavioural; Communication strategy for attitude change.

Unit 3: Socio-Cultural Influences on Consumer Behaviour (Lectures: 18)

Reference group influences: nature and degree of influences, marketing strategies based on reference group influences. Family influences: structure of household, family decision roles, family life cycle. Consumer socialization: how children learn to be consumers; Influences of social class; Cultural and sub-cultural influences: nature of culture, cultural dynamism, values, norms, myths. Cross cultural marketing.

Unit 4: Consumer Decision Making Process (Lectures: 15)

Problem Recognition- methods of problem solving; prepurchase search influences- information search; alternative evaluation and selection; outlet selection and purchase decision (compensatory decision rule, conjunctive decision, rule, Lexicographic rule, affect referral, disjunctive rule).

Unit 5: Post Purchase Behaviour and Strategic Implications (Lectures: 15)

Concept, Situational Influences; Cognitive Dissonance Diffusion of Innovation: Definition of innovation, product characteristics influencing diffusion, resistance to innovation, adoption process. Consumer Involvement: Role of Consumer Involvement; Customer Satisfaction; Consumer behaviour in Marketing Strategy, Technology’s impact on Consumers.

Suggested Readings:
Leon G. Schiffman& Leslie Lazar Kanuk, (2019), Consumer Behavior; pearson publication

Michael R. Solomon, (2017), Consumer Behavior , Tata McGrawhill

David L. Loudon & Albert J. Della Bitta, (1988), Consumer Behavior

Wayne D. Hoyer; Deborah J. MacInnis and PinakiDasgupta, (2010), Consumer Behavior

Seth Jagdish, Jain Varsha, Don E. Schultz; (2019), Consumer BehaviorA Digital Native, Pearson

Elective: Human Resource Management

Elective Paper 1: Labour and Employment Laws

(6 Credits)

Course Objectives

Understanding legal framework is vital for sound decision - making relating to management and employees. This course aims to offer understanding, application as well as interpretation of different labour laws and their implications for labour issues and industrial relations.

Course Outcomes

This course will provide learners thorough knowledge of legal implications in Human Resource Management. After completing this course, students will be able to know the development, legal framework and setups of Labour Laws, learn salient features of Laws regulating Establishment. and Social Security, understand the laws relating to Industrial Relations and Remuneration and understand the laws related to working conditions in different settings.

Course Content

Unit 1: Legal Set up and Framework (Lectures: 15)

Nature, Scope, Objectives and Principals of Labour Laws; Evolution of Labour Laws in India; Relation of labour Laws with Constitution of India; Human Resource Management and Labour regulatory framework; Role of ILO in framing labour legislations in India;.

Unit 2: Laws regarding Establishment (Lectures: 15)

Factories Act, 1948; Mines Act, 1952; Plantations Labour Act, 1951; Shops & Establishment Act; Contract Labour Act, 1970; Beedi and Cigar Workers Act, 1966.

Unit 3: Laws regarding Remuneration (Lectures: 15)

Payment of Wages Act, 1936; Minimum Wages Act, 1948; Payment of Bonus Act, 1965; Equal Remuneration Act, 1976; Apprentices Act, 1961.

Unit 4: Laws regarding Social Security (Lectures: 15)

Employees State Insurance Act,1948; The Employees Compensation Act,1923; The Employees Provident Fund and Miscellaneous Provisions Act,1952; The Payment of Gratuity Act,1972; Maternity Benefit Act, 1961.

Unit 5: Laws regarding Industrial Relations (Lectures: 15)

Industrial Disputes Act, 1947; Industrial Employment Act, 1946; Trade Unions Act, 1926; Case Laws on Industrial Disputes.

Suggested Readings:
Garg K.C.; Sharma M; Sareen, V.K. Commercial and Labour Laws. Kalyani Publishers.

Reshma Arora, Labour Law. Himalaya Publication House.

Agarwal, S. L., Labour Relations Law in India.

Dwivedi. Srivastava, S. C. : Labour Law in Factories, Mines, Plantations etc., Printice Hall.

Kapoor,N.D. Handbook of Industrial Law, Sultan Chand& Sons

Kumar,H.L. Practical Guidance to Labour Management, Universal.

Malik,P.L. Handbook of Industrial Establishment Law.

McMillan Pathak, A. : Legal Aspects of Business, Tata McGraw Hill

Srivastava,S.C.. Industrial Relations and Labour Laws, Vani Education

Elective: Financial Management

Elective Paper 1: Cost and Management Accounting

(6 Credits)

Course Objectives

This course is developed with the objective to acquaint the students with cost and management accounting concepts and its applications for decision making, planning and control.

Course Outcomes

At the end of the course, students should be able to understand the concept and various aspects of cost and management accounting, the process of determining costs of products and services, relevant costs and provide recommendations for decision making, budgets and variances from standard cost to pinpoint areas that need control for business.

Course Contents

Unit 1: Introduction to Cost and Management Accounting (Lectures: 10)

Concepts of Cost, Costing and Cost Accounting; Cost Accounting- Scope, Objectives, Functions, Importance, Limitations, Tools and Techniques; Management Accounting- Meaning, Scope, Objectives, Functions, Importance, Limitations, Tools and Techniques; Comparison among Cost Accounting, Management Accounting and Financial Accounting.

Unit 2: Classifications of Cost and Overhead (Lectures: 20)

Elements of Cost, Components of total Cost, Cost Sheet. Classification of Costs: Fixed, Variable, Semi- variable, and Step Costs; Product, and Period Costs; Direct, and Indirect Costs; Relevant, and Irrelevant Costs; Shut-down, and Sunk Costs; Controllable, and Uncontrollable Costs; Avoidable, and Unavoidable Costs; Imputed / Hypothetical Costs; Out-of-pocket Costs; Opportunity Costs; Expired, and Unexpired Costs; Cost Control, and Cost Reduction; Conversion Cost. Cost Ascertainment: Cost Unit and Cost Centre, Overhead allocation, Overhead Apportionment, (Simultaneous Equation, Repeated Distribution methods) and Overhead Absorption.

Unit 3: Marginal Costing and Cost-Volume-Profit Analysis (Lectures: 15)

Marginal cost, Contribution per unit and Total contribution. Profit- Volume Ratio, Break-even Analysis: Cost Break-even Point, Composite Break-even Point, Cash Break-even Point, Margin of safety. Relevant Costs and Decision Making such as: Key Factor, Pricing, Product Profitability, dropping a product line, Make or Buy, Export Order, Sell or Process Further, shut down vs. Continue operations.

Unit 4: Standard Costing and Variance Analysis (Lectures: 15)

Meaning of Standard Cost and Standard Costing, Advantages, Limitations and Applications; Material Cost Variance, Price and Usage Variance and Mix and yield Variance; Labor Cost Variance, Rate and Usage Variance, Idle time, Mix and Yield variance.

Unit 5: Budgets and Budgetary Control (Lectures: 15)

Meaning, Types of Budgets, Steps in Budgetary Control, Fixed and Flexible Budgeting, Sales budget, Production Budget, Raw material consumption Budget, Raw Material Purchase Budget, Overhead Budgets, Cash Budget, and Master Budget. Zero based budgeting.

Suggested Readings:

Arora, M.N., A Textbook of Cost and Management Accounting, Vikas Publishing House.

Banerjee, B., Financial Policy and Management Accounting, World Press, Kolkata.

Bhat, Sudhindra, Management Accounting, Excel Books.

Chakravarty, A.K., Cost and Management Accountancy, New Central Book Agency, Kolkata.

Charles T. Horngren, Srikant M. Datar & Madhav V. Rajan , Cost Accounting: A Managerial Emphasis, Pearson Education.

Goel, Rajiv, Cost Accounting, International Book House, New Delhi.

Goel, Rajiv, Management Accounting, International Book House, New Delhi.

Hanif; M., Modern Cost and Management Accounting, Tata Mc-Graw Hill.

Horngren, Datar & Rajan, Cost Accounting, Pearson Education.

Jain S.P. & Narang K.L., Cost and Management Accounting, Kalyani Publishers.

Jhamb, H.V., Management Accounting, Ane Books, New Delhi.

Jhamb, H.V., Fundamentals of Cost Accounting, Ane Books, New Delhi.

Khan, M.Y. & Jain, S.P., Cost Accounting, Tata Mc-Graw Hill.

Khan, M.Y. & Jain, S.P., Management Accounting, Tata Mc-Graw Hill.

Kishore, Ravi M., Cost and Management Accounting, Taxmann Publications.

Lal, Jawahar, Cost Accounting, Tata Mc-Graw Hill.

Maheshwari, S.N. & Mittal, S.N., Cost Accounting: Theory and Problems, Shri Mahavir Book Depot, New Delhi.

Maheshwari, S.N. & Mittal, S.N., Management Accounting, Shree Mahavir Book Depot, New Delhi.

Nigam, B.M., Lall & Jain, I.C., Cost Accounting: Principles and Practice. PHI Learning.

Pandey, I.M., Management Accounting, Vikas Publishing House.

Paul, S.K., Practical Cost and Management Accounting, New Central Book Agency, Kolkata.

Pillai, R.S.N. & Bagavathi, V., Cost Accounting, S. Chand & Co.

Rustagi, R.P., Management Accounting, Taxmann Publications.

Sahaf, M.A., Management Accounting: Principles and Practice, Vikas Publishing House.

Sekhar & Rajagopalan, Management Accounting, Oxford University Press.

Shah, Management Accounting, Oxford University Press.

Shankaranarayana, H.V., Management Accounting, Cengage Learning.

Sharma R.K. & Gupta Shashi, Management Accounting: Principles and Practice, Kalyani Publishers.

Tulsian, P.C., Tulsian, B. & Arora, M.N., Cost Accounting, S.Chand & Co.

Thukaram Rao, M.E., Cost and Management Accounting, New Age International.

Elective: Logistics and Supply Chain Management

Elective Paper 1: Principles of Supply Chain Management and Logistics

(6 Credits)

Course Objectives:

This course aims to make students understand the concept, strategic role, important modes of logistics management and supply chain techniques in business perspective.

Course Outcomes:

After studying this course, students will be able to understand the importance and role of Logistics and Supply chain Management in the smooth delivery, cost reduction and better service to the customers and combine conventional physical distribution activity with latest Information Technology to get competitive advantage to organization.

Course Content

Unit 1: Introduction to Supply chain Management (SCM) (Lectures: 15)

Supply Chain Concepts: Objectives of a Supply Chain, Stages of Supply chain, Value Chain Process, Cycle view of Supply Chain Process, Key issues in SCM, logistics & SCM, Supply Chain Drivers and obstacles, Supply chain strategies, strategic fit, Best practices in SCM, Obstacles of streamlined SCM.

Unit 2: Introduction to Logistics (Lectures: 15)

Logistics: Evolution, Objectives, Components and Functions of Logistics Management, Distribution related Issues and Challenges; Gaining competitive advantage through Logistics Management, Transportation- Functions, Costs, and Mode; Network and Decision, Containerization, Cross docking.

Unit 3: Transportation and Containerization (Lectures: 15)

Concept, need and role of Transportation, Transportation Functionality and Principles; Multimodal Transport: Modal Characteristics; Modal Comparisons; International Air Cargo Transport; Coastal and Ocean transportation, Features of shipping transport- Types of Ships.

Concept, Classification, Benefits and Constraints of Containerization; Inland Container Depot (ICD): Roles and Functions, CFS, Export Clearance at ICD; CONCOR; ICDs under CONCOR;

Unit 4: Packaging (Lectures: 15)

Meaning, Functions and Essentials of Packing and Packaging; Packing for Storage- Overseas Shipment- Inland-Transportation; Product content Protection, Packaging Types: Primary, Secondary and Tertiary- Requirements of Packaging, Channel Member Packaging and Transport Packaging - Shrink packaging –Identification codes, bar codes, and electronic data interchange; Universal Product Code: Standards- package labels; Symbols used on packages and labels.

Unit 5: Special Aspects of Export logistics (Lectures: 15)

Picking, Packing, Vessel Booking ; Less-than Container Load and Full Container Load ; Customs, Documentation, Shipment, Delivery to distribution centers, distributors and retail outlets; Import Logistics: Documents Collection- Valuing- Bonded Warehousing- Customs Formalities- Clearing ,Distribution to Units.

Suggested Readings:

Bowersox, Closs, Cooper, Supply Chain Logistics Management, McGraw Hill.

Burt, Dobbler, Starling, World Class Supply Management, TMH.

Donald J Bowersox, David J Closs, Logistical Management, TMH

Pierre David, “International Logistics”, Biztantra.

Sunil Chopra, Peter Meindl, Supply Chain Management , Pearson Education, India.

Altekar, Rahul V.; Supply Chain Management

Ballou, Ronald H.; Supply Chain Management; Pearson Education

Sahay, B.S.; Supply Chain Management; Macmillan

Elective: Information System

Elective Paper 1: Object Oriented Programming using Python

(6 Credits)

Course Objectives:

This course aims to make students understand why Python is useful for data analysis, learn Python programme and its application, learn how to build packages in Python, learn how to use list, tuples, dictionaries in Python Programmes.

Course Outcomes:

After the completion of this course, students will be able to implement object-oriented concept in Python programming, write Python codes for data analysis, create an application in Python.

Course Content

Theory

Unit 1: Introduction to Object Oriented Programming (Lectures: 10)

Object-Oriented Programming Basics, Characteristics of Object-Oriented Programming, Object-Oriented Programming Paradigm, Benefits, Applications and properties of Object-Oriented Programming.

Unit 2: Basics of Python (Lectures: 10)

Python Installation, Python Variables and Datatypes, Identifiers and Keywords, Literals, Strings, Python Basic Operators Understandings (Arithmetic operator, Relational operator, Logical and Boolean operator, Assignment Operator, Bit wise operator).

Unit 3: Building Blocks and Control Statements (Lectures: 12)

Standard Libraries in Python, Decision Control Flow Statement (if, if…else, if…elif…else), Nested if, While Loop, For Loop, Continue and Break Statements.

Unit 4: Arrays and Functions (Lectures: 22)

Creating Arrays, Indexing and Slicing of Arrays, Array Operations, Syntax and Basics of Functions, Use of Functions, Function Arguments, Built-In Functions, Function Definition and Calling Functions, The return Statement; Strings, Sets, Lists, Tuples and Dictionaries-Creating Lists, List slicing, List Methods, Passing list to a function, Creating tuples, Tuple Operations, Creating Sets, Set Operations, Basic String Operations, Basics of Dictionaries, Creating a Dictionary, Formatting Dictionaries.

Unit 5: Files and Exception Handlings (Lectures: 6)

Basic File Operations, Errors and Exceptions.

Practical : Programming Lab using Python (Practical Hours: 60)

Practical part will be based upon the modules, covered in the theory part.

Suggested Readings:

Ascher David & Lutz Mark: Learning Python, O’Reilly Media Publisher.

Thareja Reema:n Python Programming using Problem Solving approach, Oxford University press.

Mckinney Wes: Python for Data Analysis, Publisher O’Reilly Media.

McKinney Wes: Python for Data Analysis: Data Wrangling with Pandas, NumPy and IPython, O’Reilly Media.

C. O’Neil and R. Schutt, Doing Data Science: Straight Talk from the Frontline, O’Reilly Media.

Allen Downey, Jeffrey Elkner, Chris Meyers, Learning with Python, Dreamtech Press.

David Taieb, Data Analysis with Python: A Modern Approach, Packt Publishing.