Syllabus (BUSINESS ADMINISTRATION)

Course Type: MAJ-10

Semester: 6

Course Code: BBBAMAJ10T

Course Title: Business Environment

(L-P-Tu): 5-0-1

Credit: 6

Practical/Theory: Theory

Course Objective: The basic objective of this course to draw a clear concept about the environment in which business operates. This course outlines the role of environment and government in Indian context to build an overall understanding of the environmental factors and their impacts on business.

Learning Outcome: On successful completion Student will able to understand about the components of business environment, how and why we need to analyse it and able to understand the effect of different policies on business environment.

Paper 3: Business Environment

(6 Credits)

MAJOR-10; BBBAMAJ10T

Course Content

Unit 1: Introduction to Business Environment (Lectures: 15)

Meaning of business, scope and objectives Business, business environment, Micro and Macro-environment of business (social, cultural, economic, political, legal, technological and natural) Impact of these factors on decision making in business, Environmental analysis, and Competitive structure analysis of Business.

Unit. 2: Government and Legal Environment (Lectures: 15)

Government Functions of the State, Economic role of government, State intervention in business- reasons for and types of state intervention in business. Impact of Monetary policy, Fiscal policy, Exim policy and industrial policy on business; Legal environment - Various laws affecting Indian businesses.

Unit. 3: Economic Environment and Global Environment (Lectures: 15)

An overview of economic environment, nature of the economy, structure of economy, factors affecting economic environment; Globalisation of business; meaning and dimensions, stages, essential conditions of globalisation, foreign market entry strategies, merits and demerits of globalisation of business, Impact of Globalisation on Indian businesses, Forms of globalisation of businesses - MNCs, TNCs etc.

Unit. 4: Technological Environment (Lectures: 15)

Meaning and features; types of innovation, Impact of Technological changes on business, Technology and Society, Technological Acquisition modes, IT revolution and business, Management of Technology.

Unit. 5: Natural Environment (Lectures: 15)

Meaning and nature of physical environment. Impact of Natural environment on business.

Suggested Readings:

Ashwatappa, K: Essentials of Business Environment; Himalaya Publishing House.

Sundaram & Black: The International Business Environment; Prentice Hall

Chidambaram: Business Environment; Vikas Publishing

Upadhyay, S: Business Environment, Asia Books

Chopra, BK: Business Environment in India, Everest Publishing

Suresh Bedi: Business Environment,Excel Books